10 Essential App Growth Hacks for 2024
In today’s world, where we can’t imagine life without smartphones, the sheer number of mobile apps out there is pretty mind-blowing. With over 1.7 million apps in the Apple App Store¹, the challenge for app developers and marketers isn’t just …
⅓ of Brits Prefer to Contact Customer Support Via WhatsApp
Everyone can relate to being sat on hold for hours on end trying to get through to customer service; however, new research published this September documented a change in proceedings, with one in three Brits now preferring to reach customer …
What Are The Challenges and Opportunities Associated with Mobile Marketing
At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so …
Five Reasons Why Mobile Apps Fail and How to Avoid Them
We all know what app failure means. Perhaps the most telling statistic regarding app success points to its rarity. A recent study shows that 0.5% of consumer apps and 13% of business apps are successful. So does this mean starting …
How To Increase In-App Purchases In 2022
In-app purchases are the most direct way to make money online. They are a proven way to monetize apps that have worked throughout time. The benefits of in-app purchases are countless. People love to shop with their phones – 44.6% …
App Store Optimization (ASO) Tips & Tricks for 2022
Building an app is hard work. It requires a great deal of time, money, and effort. Unfortunately, even this is not enough. No matter how exceptional your app is, it will all be for nothing if people don’t know about …
How to Promote an App with a Minimum Budget?
There are many different ways to promote an app. The article briefly explains the ways and best practices. Content marketing can work wonders, but the result isn’t immediate as you may start to track it at least six months later. …
Promoting Your Apps with Video Content the Right Way
If you’ve ever tried to create a mobile app (either as a pet project or as a part of your business), you know that the competition is harsh out there. Many industries are discovering that creating a mobile app is …
Promoting a Website vs Mobile App: Differences in the Marketing Strategy
It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, …
All You Need to Know About WeChat in the First Half of 2020
WeChat is continuously updating and adding new features. With >1.1B monthly active users, the Chinese dominant platform has already evolved into something much more than a traditional social media platform. It is almost an Operating System. Consumers see the platform …
6 Questions You Need To Ask Yourself Before Starting with User Acquisition
Are you a gambler? My bet would be you’re not. If you have a finished app or game, you’re probably looking for users. You’re looking to ensure a way your marketing investment consistently comes back… and stays. And going into …
How Much Does It Cost To Develop A Social Media App?
Social media has become a habitual thing for a while now, but it has only recently become an integral part of it. Every day, millions of people around the world check their cell phones first thing in the morning, many …
