Best SEO Tools for Agencies
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Best SEO Tools for Agencies

We’ve gathered the best SEO Tools to help digital agencies and small businesses track their rankings, monitor the competitors and provide relevant traffic for their website optimization.

DAN Member Tools

in SEO Softwares



Influencer marketing for everyone. Join the over 25,000+ brands and agencies using Intellifluence to connect with influencers worldwide.


Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. From SEO to content, social media, competitive research and more, you can do it all in Semrush. Automate tasks using SEO automation. Trusted by millions of marketers worldwide.



DashThis is the easiest automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Our support team are real reporting experts and we promise to offer the best customer experience there is.



Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 75+ integrations.



Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy.

Free Listing Tools

in SEO Tools

  • collaborator-seo-tools-for-agencies


    Collaborator can make life much easier for entrepreneurs, marketers, PR managers, link builders, and SEO specialists. The catalog includes more than 19K+ websites and over 1800+ Telegram channels.

  • keywordspeopleuse-seo-tools


    Discover questions and keywords that your customers and potential site visitors use to search Google. In just seconds find real queries asked by real people worldwide

  • seomonitor-seotools


    SEOmonitor is the Agency focused SEO Management platform consisting of 9 products under 3 broad use-cases: manage, research and report. With SEOmonitor you can reliably track the performance of SEO campaigns, efficiently find the best keywords, and quickly understand and act on what’s going on across all SEO campaigns while effectively running reporting processes.

  • seo-powersuite-seo-tool

    SEO PowerSuite

    SEO PowerSuite is a professional set of 4 SEO tools for keyword research and position tracking, ultimate SEO audits, backlink stats monitoring, and link building and outreach campaigns. Join millions of happy users to boost your SEO. Free trial available!

  • seoptimer-seo-tool


    ​SEOptimer is a Website Audit & Reporting platform which can comprehensively review a website in under 30 seconds.​ Small businesses can use SEOptimer to improve their rankings and online presence.

  • octoboard-marketing-reporting-tool


    Automated marketing reporting, eCommerce analytics, paid advertising analytics and B2B leads generation platform for marketing agencies and eCommerce stores.

  • marketing-ai-content-marketing-tool


    MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform increases traffic and engagement, improves productivity, and drives revenue.

  • hike-seo-seo-tool

    Hike SEO

    Hike SEO was created for small businesses who don’t have the time to learn SEO, and don’t want to pay for expensive expert support.

  • clearscope-seo-tool


    Clearscope is one of the best-in-class SEO content optimization platform that drives search traffic. Their streamlined tools simplify SEO writing so you create first-rate content that ranks.

  • siteguru-seo-tool


    SiteGuru helps SEO professionals find and fix SEO issues. SiteGuru combines all the data from your client's website into an actionable SEO to-do list.

  • screpy-seo-tool


    Screpy is an AI-based SEO and web analysis tool that helps you find the SEO health of your website and its keywords. Monitor your project's performance, fix issues, collaborate with the team on the go.

  • sitebulb-seo-tool


    Sitebulb helps SEOs do more complete, more efficient website audits by organising data as an SEO would expect it and including a wealth of data visualisations.

  • rankingcoach-seo-tool


    rankingCoach is software that small businesses can use to optimize their websites for search engines. It analyses the website, determines an optimization strategy and assigns simple tasks to the users helping them in SEO.

  • plerdy-seo-tool


    Plerdy doesn’t only monitor current indicators but also compares them with the previous data. So you can track how SEO indicators change over time.

  • seopoz-seo-tool


    SeoPoz is an SEO platform for monitoring traffic and optimizing the tracking of your keyword range based on the Google Search Console API.

  • ninja-reports-seo-tool

    Ninja Reports

    Ninja Reports is an effective SEO tool for website SEO audits, analysis, SEO reports, keyword reports, and more.

  • linkody-seo-tool


    Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketers, brands, and site owners work on their link building and improve their ranking in search engines.

  • ryte-seo-tool


    Increase your organic traffic using Ryte Search Success, based on Google data. Analyze and monitor website rankings with more data and more extensive filtering opportunities than in the Google Search Console user interface.

  • webceo-seo-tool


    WebCEO SEO software offers keyword research tools, a rank tracker, a backlink checker, a partner links checker, a site auditor, visitor tracking and other web promotion features.

  • seobility-seo-tool


    Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section.

  • silktide-seo-tool


    Silktide gives you everything you need to make your website better, with automated accessibility testing and content optimization. They cover almost every aspect of your web presence, including content, accessibility, marketing, mobile, and speed.

  • nightwatch-seo-tool


    Nightwatch is designed to save SEO professionals hours of time by making accurate ranking data more accessible and easy to export into beautiful, professional-looking reports for clients.

  • long-tail-pro-seo-tool

    Long Tail Pro

    Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.

  • senuto-seo-tools


    Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search engine ranking through data-driven content marketing.



    DeepCrawl is the most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect your SEO performance, they empower you to optimize your site for users and search engines alike.

  • majestic-seo-tool


    Majestic SEO is an SEO software tool that specializes in link analysis.

  • surfer-seo-tool

    Surfer SEO

    Surfer SEO is a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization. They believe there's a better way to do SEO, without boring, manual work, but with great results.

  • contentking-seo-tool


    ContentKing is a cloud-based service that provides real-time SEO auditing and change management to improve and maintain search engine visibility.

  • kwfinder-seo-tool


    Mangools is a package of easy to use SEO tools trusted by productive SEO professionals all around the world: keyword research, Google SERP analysis, rank tracking, backlink analysis, and website analysis under one roof.

  • siteimprove-seo-tool


    Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform empowers you and your team to create higher quality content, drive better traffic, measure digital performance.

  • yoast-seo-tool


    The mission of Yoast is SEO for Everyone. We want to give everyone the opportunity to rank in the search engines. SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.

  • spyfu-seo-tool


    SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

  • serpstat-seo-tool


    Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since. An in-house software turned into an independent product that is now on its way to become a global leader.

  • seranking-seo-tool

    SE Ranking

    SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert.

  • similarweb-seo-tool


    SimilarWeb measures online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world.

  • ubbersuggest-keyword-tool


    Ubersuggest is an SEO tool that continues to grow and transform after being purchased by Neil Patel. The platform, once free to everyone, has transitioned to a paid model with advanced features that webmasters can leverage to “win the game of SEO".

  • screamingfrog-seo-tool

    Screaming Frog

    The Screaming Frog SEO Spider is a small desktop program which spiders websites'​ links, images, CSS, script, and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues.

  • moz-pro-seo-tool

    Moz Pro

    Moz is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound marketing software, provide robust APIs for link data, and hosts the web's most vibrant community of online marketers.

  • ahrefs-seo-tool


    Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The tool helps to accelerate the growth of organic search traffic to a website.

What Are SEO Tools?

SEO tools help investigate the potential of your website’s ranking on search engines. These tools for SEO also identify the issues that affect your website search rankings. By doing that, SEO software lets you gain more visibility in the SERPs. Considering that search engine strategies can change at lightning speed, SEO reports are important to keep up with these changes.


This is the era of everything digital. A simple search can bring loads of information about brands, products, and everything within seconds. So, as an SEO agency, it’s imperative that you establish a robust online presence for your clients. To improve their visibility in the SERPs and to drive more sales, they need to get help from SEO software for agencies. However, the world of SEO offers a wide range of solutions but the key point here is to find the most suitable one for you. So, now it is time to explore the best SEO tools for agencies.


An SEO agency offers a variety of solutions in content marketing, competition analysis, technical SEO, local SEO and link building. Once these solutions implement well to the clients’ strategies, that will help improve their online presence immediately. The solutions only make sense if the improvements are reported directly to each client. Reports are also vital for detecting SEO issues before negatively impacting organic search results. On the other hand, if these reports are arranged manually it will increase the risk of making mistakes and will also be time-consuming. So, it would be better to get help from the SEO reporting tools for SEO companies at some point.


What Tools Do SEO Agencies Use?


As each agency has different needs, there would be no specific answer to this question. There are essential features we have mentioned above that every SEO agencies need. If those meet your agency requirements, you don’t need to look for advanced SEO software solutions. So, the first thing first is to understand and identify your needs.


Needless to say, using SEO tools can give you extensive insights into SEO metrics. These help increase brand awareness, online visibility, improve page speed, boost sales, and increase ROI. With the SEO audit feature, you will find your SEO issues like broken links, the number of backlinks, and referring domains.


What Is the Best Free SEO Tool?


The market is flooded with numerous types of SEO software, offering support for auditing, tracking, and reporting. On the other hand, agencies of all sizes are in search of the right SEO tools. Luckily, there are solutions that appeal to any kind of need. For example, Google Search Volume would be one of the best free keyword research tools. Then, Google Analytics would come as it is the best and most used tool for digital marketers. The world of SEO software for agencies also offers paid solutions as well.


So, it can be overwhelming to find the perfect one for your digital agency or business. However, if you begin by analyzing your corporate needs and prioritizing what your team requires in order to be successful, you can find the best SEO tools for agencies accurately.


Therefore, it’s essential to look at the following key features of SEO tools for agencies before investing in one.

Key Criteria to Consider The Best SEO Software For Agencies


Comparing Pricing Plans

SEO tools come with huge benefits, but they also come with hefty price tags. Knowing what your budget is can make it that much easier to find the best tool that you can afford. You should define what you need and review the packages that SEO software offer carefully. There are also numerous best SEO tools for agencies that offer free features as an addition to the paid ones.


Checking For Main Features

There are unlimited features offered by SEO tools. But since SEO is still an evolving science, innovative features are constantly rolling out. Use this opportunity to find gaps in your current SEO campaign. Get help in crucial areas such as keyword strategy, track presence in snippets, automatically track SEO errors, etc.


Reporting KPIs

SEO software for agencies should provide comprehensive SEO reports for their clients. Tracking the right SEO KPIs helps you improve your SEO strategy over time and also measures the success of your SEO and digital marketing efforts. If the tool visualizes and customizes the data, it will make it easier for their clients to understand as well.



Scalability is important to any agency as it gives them the flexibility to meet their ever-changing needs. So, it is better to check before investing in the best SEO tools for agencies if it can expand its abilities by integrations or custom features. Providing a mobile app or plug-ins would also be beneficial.


Accessible Customer Service

You can encounter a problem with an SEO tool at any time. Reaching out to customer service should be easy. More importantly, you should be able to resolve the situation immediately. It is better to select an SEO tool that offers round the clock customer service to ensure your website is always running optimally.

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