Dior’s Digital Marketing Strategies & Online Advertising Campaigns That Is Reshaping Fashion
French multinational luxury fashion house, Dior is undoubtedly one of the influential forces in the fast fashion industry. With more than 200K employees all around the world, the Christian Dior-founded brand also recreates the “online popularity” game; according to a …
Craft Compelling Buyer Personas: A Jewellery Brand Guide with Examples
Drum roll, please! Welcome to your go-to guide for deep knowledge and practical examples of buyer personas in the jewellery business. We’ve sprinkled in a dash of glimmer for good measure! Understanding your audience is at the heart of successful …
Social Media Marketing Strategies for Fashion Brands (with Real-world Examples)
Online shopping has fully replaced our traditional methods of shopping, especially through social media marketing for fashion brands. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; as it is incredibly simple to shop …
Unpacking Zara’s Marketing Strategy & Marketing Mix
Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4C concept was …
Do It Like Louis Vuitton: LV’s Unparalleled Marketing Strategy
How many brands can boast a monogram recognized by people of literally all ages and refers to more than just the brand itself, but also luxury, social status, heritage, exclusivity, and more? Actually, Louis Vuitton needs no introduction when it …
SEO for Fashion eCommerce: 7 Best Fashion SEO Strategies
Fashion SEO is critical for clothing brands aiming to succeed in this highly competitive but rewarding industry. With millions of consumers shopping online for clothing and accessories, clothing brands must fight tooth and nail for attention and high sale rates. …
Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business
There are numerous fashion brands out there, but how do you make yourself stand out from the crowd? That is the real challenge. A good solution for this is deploying an effective digital marketing strategy. Digital marketing, if used in …
Top 8 Marketing Strategies for Your Fashion Brand
In industry, as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the fashion industry will never die so long as people need clothes and …
How to Build a Native Ad Strategy for a Fashion Brand from Scratch
Want to stand out from the crowd and go beyond Facebook ads? Or maybe you are just about to start with online advertising and looking for the most cost-effective approach? You should start to build your native strategy as soon …
