A Formula for Success: How Brands Can Use Social to Nurture Superfandom
For most marketers, conversion is the end goal. Whether it be an app download or a purchase – if they’re tapping ‘add to basket’, you’re doing your job. Right? But for Formula One, the end goal looks a little different. …
13 Heartening 4th of July Social Media Celebrations by Digital Agencies
The Fourth of July—a widely celebrated special day marked on the calendars of many, sparks excitement around the USA. As the sun sets, the festive mood is activated in the country, and it means party and celebration time for Independence …
Why Brands Shouldn’t See Social as Just Another Billboard
“Should’ve gone to Specsavers.” It’s one of the most recognisable taglines in British marketing. After embedding itself into public consciousness through TV ads, Specsavers set its sights on living out its iconic brand proposition on social instead. But as its …
“Relevance Is Everything”: How Innocent Drinks Adapts Its Tov for Every Social Channel
One of Innocent’s most successful social media posts, published in January 2022, is a three-line summary for each year of working from home since the pandemic. Between 2020 and 2022, the descriptions get more manic, from a sensible “3 cups …
Inspirational Social Media Campaigns from Fashion Brands
Social media platforms have become the cornerstone of almost every single fashion company’s marketing strategy. Smart businesses recognize just how prevalent social media is in the lives of their customer base. As brands pour money into the $8 billion influencer …
Digital Agencies Are Celebrating Christmas and Holiday Season 2020 on Their Social Media
Who isn’t ready for a well-deserved holiday season? Waiting for Santa Clause’s surprises, we all have one wish in common this year: 2021. While the houses are full of the gingerbread scent and people are building their Christmas trees, we …
Best Halloween Social Media Posts by Digital Agencies in 2020
Halloween was on 31 October this year. Whether they are working from home or at the office, digital agencies never forget to connect with their colleagues through Halloween posts and celebrations. Special days are opportunities for digital agencies to show …
Amazing Instagram Story Ads From The Creative Brands
Why should we focus on Instagram Story ads? Instagram has made an epic score of 1B users in global, and now one of the largest social media platforms online. It is also the ideal podium on which to market a …
Pantone Will Present Its Color Commentary On Social Media During Super Bowl
After 2 rivaling teams have similar color schemes on Super Bowl, the Colour Institute Company plans to post some insights on Intagram and Twitter. Pantone seems very excited for the Super Bowl this year. That’s because this is the first …
McDonald’s Prepared “Iconic Days” For Each Time In Instagram Stories
McDonald’s divides the day up with the minimalist artworks of its each product. The ads appeared in Instagram Stories from McDonald’s Germany throughout the day, corresponding each time with a popular item. Despite the massive popularity of Instagram Stories, many …
Burger King Makes It To The Duct Tape Trend And Makes Fun Of Maurizio Cattelan’s $120,000 Banana
Maurizio Cattelan revealed his latest creation at Art Basel in Miami—a banana duct-taped to a wall with the asking price of $120,000. Then, Burger King France makes fun of Maurizio Cattelan’s latest work, complete with a theatrical blow from another …
Spotify Unwraps 2019’s Music Streaming Data And The Most Odd Tracks With Its Year-End Campaign
Ready for your encore and some Instagram-worthy moments? Earlier this week, Spotify released its most-streamed artists of both this year, and the whole decade —and the streaming giant reveals its end-of-year ad campaign that once again has fun with its …
