Top Email Marketing Strategies To Use For Q4
As we approach the Q4 period, it’s never too early to start preparing for your Black Friday and Cyber Monday email marketing strategy. Once Black Friday week hits, our inboxes are filled with a hurricane of brands fighting for attention, …
Mastering Email A/B Testing for Mobile Apps: The Ultimate Guide
Welcome to the world of email A/B testing for mobile apps! Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through …
10 Online Digital Marketing Events You Should Attend In 2024
Online digital marketing events have started to become more and more important these days. Meeting with passionate individuals who share the same values, exchanging ideas, and gaining beneficial knowledge make digital marketing events significant. Attending digital marketing events and digital …
The Untapped Power of Email Signatures in Digital Marketing
Digital marketers are continually scrambling to unearth the latest SEO techniques, social media trends, and pay-per-click strategies. However, there’s one tool that is often overlooked, gathering dust in the corner, while holding a significant amount of untapped potential. This unassuming …
5 Ways to Improve Your Email Marketing Click-Through Rate
Email marketing is one of the most effective ways to connect with new and existing customers! Worldwide, it’s estimated that the number of emails sent and received per day stands at 347.3 billion – a 4.3% increase from the previous …
Is Email Marketing Still an Effective Strategy?
Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective forget this strategy does …
10 Brilliant Email Subject Lines to Boost Your Open Rates
Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to nail your email’s first impression, the subject line obsession is more than justified. That is why …
6 Email Marketing Threats Every Professional Should Know About
There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that …
What Not to do in Email Marketing
Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and …
Video Email Marketing in 2024: How to Embed Video in Emails
Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target …
Best Email Marketing Practices to Generate Leads
Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so. There are many new and innovative ways to market to your target audience, however, email marketing remains one of the …
Using Segmentation to Optimize Email Campaigns
How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails they receive are useful. Despite this (rather bleak) statistic, email marketing is still an …
