Best Social Media Monitoring Tools
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Best Social Media Monitoring Tools

Track your hashtags, keywords, mentions relevant to your brand in order to get information on what your audience thinks of your brand with getting help from the best Social Media Monitoring Tools for agencies.

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Make data-driven decisions about future activities across Instagram, Facebook, Twitter, LinkedIn, and TikTok! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.



Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers 5,000+ companies to understand and engage with customers at the speed of social.

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in Social Media Monitoring Tools

  • youscan-social-media-marketing-tool


    YouScan is an AI-powered social media intelligence platform with leading image recognition capabilities. It allows to find and analyze consumer opinions, discover actionable insights and manage brand reputation. YouScan is used by Google, Nestle, Ipsos, BBDO and others.

  • agorapulse-social-media-marketing-tools-2


    Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

  • critical-mention-social-media-monitoring-tool

    Critical Mention

    The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics.

  • reputology-social-media-monitoring-tool


    Reputology helps multi-location businesses monitor reviews & collect feedback so that they can make their business better.

  • eclincher-social-media-monitoring-tool


    eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online.

  • reputation-social-media-monitoring-tool


    Their platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow.

  • meltwater-social-media-monitoring-tool


    Meltwater helps companies make better, more informed decisions based on insights from the outside. They believe that business strategy will be increasingly shaped by insights from online data.

  • linkfluence-social-media-listening-tool


    Linkfluence helps you understand your customers better. They combine AI with market research expertise to turn social data into impactful consumer insights.

  • onclusive-social-media-listening-tool


    Onclusive empowers communications teams with media monitoring and PR analytics software and services.

  • cool-tabs-social-media-listening-tool

    Cool Tabs

    Monitor and analyze the conversations your customers and users generate about your brand, competition, sector or any other topic.

  • konnect-insights-social-media-listening-tool

    Konnect Insights

    Konnect Insights is a comprehensive platform that unifies data science, marketing, analytics, and customer experience to ensure a true imagery and projection of the brand.

  • swatio-social-media-analytics-tool is specially designed for the requirements of professional social media teams managing a large number of channels across all different kinds of platforms.

  • zoomsphere-social-media-marketing-tool


    ZoomSphere is a digital marketing toolkit providing marketers to manage their social media whether you are a digital agency, brand or a freelancer, with ZoomSphere, you can manage multiple pages, profiles and accounts.

  • mentionlytics-social-media-marketing-tool


    Mentionlytics changes the way of Brand Monitoring in Web & Social Media, overtaking the major challenge of gaining information about your brand, quickly and accurately.

  • brandmentions-social-media-analytics-tool


    BrandMentions allows you to permanently monitor the web and social media for direct mentions of any business, track trending topics and proactively launch your brand into the conversation.

  • falcon-io-social-media-analytics-tool provides a unified SaaS platform for social media listening, advertising, engaging, publishing, and analytics. They enable our clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

  • awario-social-media-listening-tool


    Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!

  • digimind-content-marketing-tool


    Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach.

  • brand24-social-media-monitoring-tool


    Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.

  • mention-social-media-management-tool


    Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.

  • keyhole-social-media-monitoring-tool


    Keyhole is a unified platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and LinkedIn. Monitor real-time conversations to protect your brand online, stay ahead of competitors and improve your social media strategy.

  • talkwalker-social-media-analytics-tool


    Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.

  • sendible-social-media-marketing-tools


    Sendible specifically caters for brands and agencies who want to manage all of their social media profiles at scale. Craft tailored posts, collaborate with your team, and report on your successes in one, accessible place.

  • sprout-social-social-media-management-tool

    Sprout Social

    Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.

  • hootsuite-social-media-management-tool


    Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

What is a Social Media Monitoring Tool?

The best social media monitoring tools for agencies aim to drill down relevant data from social media, blogs, forums and news. These tools monitor mentions of your brand, product or service, relevant keywords and hashtags to give you insights into how often you get mentioned on social platforms.


Simply, social media monitoring tools help streamline all your brand’s mentions, conversations and other important metrics into one steady place. Keeping an eye on every mention of your brand is pretty time consuming, brand monitoring tools for social media can help you focus on your more important tasks to enhance your social media marketing strategy.


The monitoring process should start with social listening. That’s why most of the time social media monitoring tools act as social media listening tools. Although these two components serve almost the same needs, monitoring tools are more likely to provide analytical data. So, social monitoring incorporates a wide range of social analytics tools to give insights into metrics of volume and engagement, influence rate, online presence on social networks, sentiment analysis and much more.


Why Do Agencies Use Social Media Monitoring Software?


Digital agencies use social media monitoring tools for their clients to track their predefined keywords, relevant hashtags, mentions and conversations. This concept can be expanded to monitoring industry-based news sites or other publicly available resources. It monitors the social media profile of each customer, as well as the mentions made about their brand.


There are various areas social media monitoring tools can contribute to businesses of all sizes. Brand reputation monitoring, marketing analytics, competitor analysis, market research and more. Once the social media monitoring tools collect mentions from social media channels like Instagram, Twitter, Facebook etc. and it transfers them into a single dashboard. This data can also be filtered by numerous metrics such as date, location, gender, age etc.


Social media listening tools for agencies are here to ease tracking of mentions, relevant keywords and conversations about their clients. Rather than creating an account for each client, being able to manage them from a single place makes social managers jobs easier. It is also efficient for seeing each mention all together, so nothing will be missed.

Before moving forward with choosing the best social media monitoring and listening tools, there are some criteria you should consider: pricing, features, integrations, customer service and references. As pricing is one of the most important factors in the deciding process, it would be better to look for free social media monitoring tools first instead of paid ones. We have gathered a comprehensive list of social media monitoring tools for agencies.

How to Choose the Best Social Media Monitoring Tools?


Determine Your Needs

You should identify why you need social media monitoring tools. Do you want to track negative mentions or complaints about your brand? Or are you more into monitoring only your social media channels? Maybe your aim is to find influencer marketing opportunities to enhance your upcoming campaigns.


Consider Your Budget

It is important to determine how much you are willing to spend your time and budget on social media monitoring tools. If you are tight on a budget, there are great tools that can offer essential features for free forever or for a limited time. All you need to do is identify your needs deeply. You do not want to pay for the features that you will never use.


Check Out the Features

Alongside the key features, most social media monitoring platforms offer advanced solutions such as competitor analysis, brand management, campaign tracking, influencer tracking and more. If you identify what features you exactly need, finding the best tools to monitor social media will not be tough.


In-depth Reports

It is vital to know how many positive or negative conversations people have made right after the latest announcement of your brand or how effective your influencer marketing campaign was. So, keeping track of all your data can give you insights into further steps in your marketing strategy.


24/7 Customer Service

From purchasing, the social media monitoring tool has to offer friendly and easily accessible customer service whenever you need it. If the tool has a high learning curve, being supported by knowledgeable customer support would ease the learning process. Not only for purchasing but it also supports implementation stages as well.


Access Customer Insights

People tend to share their opinions, thoughts and experiences on social media more than ever. It has become the most effective and quick way. Except for the negative comments, it is also useful to learn customer expectations and get to know them better.

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