OpinionAds is a brand intelligence platform providing marketing measurement technology and data to the world’s leading brands, agencies and publishers. We have innovatively mixed survey with ads to create interactive display ads that provide a new way to engage with audiences within ads. We crowd-source audience feedback and generate 1st party data for brand lift, audience insights and ad optimization.
The platform is used to –
(1) create interactive display ads & survey ads
(2) crowd-source ad effectiveness
(3) conduct consumer research and
(4) generate 1st party data to drive ad delivery optimization
